TITLE / YEAR

A/Z of Emotions / 2020

SKILLS

Typography

Critical Thinking

Research

Future speculation

Adobe (Illustrator)

BRIEF

To investigate and speculate how a particular technology or subject might be like in the year 2035, and produce a design response which draws the audience into that world.

RESPONSE

A/Z of Emotions investigates how language can become more subjective as Typography evolves beyond the font itself. It is inspired by Robert Plutchik's (1990) theories on the eight primary emotions, which inform the overall shape of the letterforms.

z_of_emotions_01_ritadesport.jpg
z_of_emotions_02_ritadesport.jpg
z_of_emotions_03_ritadesport.jpg
z_of_emotions_04_ritadesport.jpg
z_of_emotions_05_ritadesport.jpg
z_of_emotions_06_ritadesport.jpg
z_of_emotions_07_ritadesport.jpg
z_of_emotions_08_ritadesport.jpg
z_of_emotions_09_ritadesport.jpg
z_of_emotions_10_ritadesport.jpg
z_of_emotions_11_ritadesport.jpg
z_of_emotions_12_ritadesport.jpg
z_of_emotions_13_ritadesport.jpg
z_of_emotions_14_ritadesport.jpg
left_arrow-03.png
right_arrow-02.png