TITLE / YEAR

A/Z of Emotions / 2020

SKILLS

Typography

Critical Thinking

Research

Future speculation

Adobe (Illustrator)

BRIEF

To investigate and speculate how a particular technology or subject might be like in the year 2035, and produce a design response which draws the audience into that world.

RESPONSE

A/Z of Emotions investigates how language can become more subjective as Typography evolves beyond the font itself. It is inspired by Robert Plutchik's (1990) theories on the eight primary emotions, which inform the overall shape of the letterforms.